The Depression years were difficult in San Angelo, just as in
other regions, and survival was a challenge. In 1936, as the economy began
to slowly show signs of recovery, Chase wanted to create a gift of appreciation
to give to his friends and suppliers who had supported him through the tough
Depression years. He designed and crafted a sterling silver miniature spur
as a tie clip. The spur was a symbol of gratitude and recognition for someone
who had "won his spurs" in the western tradition. The miniature spurs evolved
into a patented line of spur jewelry for men and women that has become a
trademark of West Texas.
After
WWII, Mr. Holland’s son, Chase, Jr., entered the business with his father.
This partnership continued until Chase Holland, Sr. died in 1960.
Chase, Jr. and his wife, Virginia Holland, managed the company
until 1968 when Chase, Jr. died unexpectedly at 48. In 1969, Chase Holland
III joined the company, and Bill Holland, his younger brother, entered the
business in 1976.
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