Chase Holland arrived in San Angelo, Texas in 1918. He had been advised that a jewelry store owned by Mr. C. C. McBurnett was for sale. Mr. Holland purchased the store with the goal of introducing West Texas to precious jewelry and fine silver, china, and giftware. The store already had a history dating back to 1888, when San Angelo was a settlement of trading posts and saloons across the river from Fort Concho, one of the last Indian frontier cavalry posts. 

Mr. Holland loved fine quality giftware and jewelry and became a successful merchant, offering these luxuries to the people of this western frontier. The discovery of oil in West Texas in the 1920’s was an economic boost to the region, and Holland's Jewelry grew and prospered. 

Holland's goldsmith shop, taken December 1940.
(Click To Enlarge)

The Depression years were difficult in San Angelo, just as in other regions, and survival was a challenge. In 1936, as the economy began to slowly show signs of recovery, Chase wanted to create a gift of appreciation to give to his friends and suppliers who had supported him through the tough Depression years. He designed and crafted a sterling silver miniature spur as a tie clip. The spur was a symbol of gratitude and recognition for someone who had "won his spurs" in the western tradition. The miniature spurs evolved into a patented line of spur jewelry for men and women that has become a trademark of West Texas. 

After WWII, Mr. Holland’s son, Chase, Jr., entered the business with his father. This partnership continued until Chase Holland, Sr. died in 1960. 

Holland's Jewelry Softball Team, late 1946.
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Chase, Jr. and his wife, Virginia Holland, managed the company until 1968 when Chase, Jr. died unexpectedly at 48. In 1969, Chase Holland III joined the company, and Bill Holland, his younger brother, entered the business in 1976. 

Today, Chase and Bill Holland, grandsons of the founder, manage the company, and their mother, Virginia Holland, also remains active in the company. Holland's Jewelry has always been dedicated to friendly service striving to provide both quality and value. Holland's has been a member of the American Gem Society for over 40 years and is a charter member of the Texas Jewelers' Association.

New Holland's Building at 501 W. Beauregard

Holland's recently completed a large freestanding building at 501 West Beauregard.  This spacious new location provides an attractive and comfortable, modern facility with ample parking.

As Holland's Jewelry completes its 80th year, the tradition continues: providing the customer with the best possible service by a knowledgeable and professional staff, and offering fine quality merchandise at fair prices. We look forward to serving you in the future.